The first time I saw the commercial for the Six Flags theme parks I said to myself “WTF!”. It was weird, freaky, totally unnatural to see grandpa on speed busting tunes better than I ever could. But he’s so grown on me. And his flag fun-o-meter is precious. My G/F and I now rank everything in flags. “Ay – pardon us, we’re Canadian ay – honey she’d say, wadyah think of that burger. Mmm lemme see. It was really unhealthy but dripping with yummy cheeze. So my taste buds give it 5 flags but I give it two flags.”
I think putting a visual scale on fun is a great idea. We use visual analog scales all the time in medicine for example in categorizing pain. The reason is simple. The part of your brain devoted to feelings is a dwarf in comparison to the processing size of your visual cortex. That’s why emotional responces tend to be poor decisions while visual thinkers run the world. But taking feelings away from the dwarf and passing it on to the giant processor via symbolic scale enhances logical decision making.
As far as Ads go, I give this one ‘Six Flags’. And it’s got me moving toward healthy six flag activities and away from emotive poor activities.
No Comments so far ↓
There are no comments yet...Kick things off by filling out the form below.